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BB Slogan

20. 07. 2017

The BIG BERRY Slogan: “LUXURY OF FREEDOM” combines two words:

  • “LUXURY” is something people associate with wealth, comfort, high/superior quality, but also rigidity, order, and urbanity, and

  • “FREEDOM” is associated with, peace, happiness, leisure, nature, no constraints.

BIG BERRY connects the luxury of un ultimate accommodation comfort with freedom and peace of a natural environment. Nature is a jewel in today's world. The slogan also combines two conflicting desires: comfortable accommodation and the experience of freedom with peaceful and genuine nature environment.

 

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