BIG BERRY´s cheerful logo is a word and image logo and it has a form of a circle because this is a perfect form which you can find in nature.It has no breaks, symbolizes smile, luck, eternity and connection between people. It represents the energy which never stops but is continually renewed. Also, most of the berries are round-shaped. The words “BIG BERRY” are written in red violet corporate color. Two points between the words “BIG” and “BERRY” are easily associated with an inclined smiley, which gives the logo a friendly and cheerful appearance.